Podcast Recap: Funds2Orgs Helps Nonprofits Share Their Mission through Reuse and Storytelling
In the latest episode of "Sustainable Solutions with Planet Aid," host Monica I. Johnson welcomes Kristy Morris, the Chief Marketing Officer of Funds2Orgs, to discuss innovative approaches to fundraising and sustainability. The conversation explores how organizations can leverage environmental consciousness while raising money for their missions.
You can read about the conversation highlights or listen to the full podcast on platforms like Apple, Spotify, YouTube, Substack, or here on the Planet Aid website.
Understanding Funds2Orgs
Kristy kicks off the discussion by providing an overview of Funds2Orgs. As an alternative fundraising platform, the organization primarily focuses on helping nonprofits, schools, and churches raise funds through unique fundraising methods, notably their Shoe Drive fundraiser. This initiative encourages individuals and organizations to donate gently worn, used, or new shoes, offering a viable alternative to more conventional fundraising approaches like bake sales or door-to-door selling.
Kristy shares her journey with Funds2Orgs, describing her past experiences with traditional fundraising methods before discovering the impactful work that Funds2Orgs does. She emphasizes the importance of storytelling and branding in her role, striving to connect organizations to their missions through compelling narratives and effective marketing strategies.
Kristy also talks about how companies/organizations may be doing sustainable things without making it part of their story. She encourages organizations not to "green-hush" to avoid accusations of greenwashing.
The Power of Reuse
Monica and Kristy delve into the significance of the "Reuse Before Recycling" ethos that Kristi will be championing at Garson and Shaw's' Reuse Before Recycling' event in Panama. This principle resonates deeply with the mission of Funds2Orgs, which not only aims to fundraise but also promotes sustainable practices by extending the life cycle of products through reuse.
Sneakers for Good: A Sporty Initiative
Kristy also introduces listeners to "Sneakers for Good," an initiative that forms part of the Funds2Orgs family. This program specifically targets the athletic community, collaborating with major marathons such as the St. Jude Marathon and the Boston Marathon to collect used sneakers. By partnering with run specialty stores and offering compensation for donated sneakers, the initiative supports both sustainability and local communities.
Inspiring Change Through Connection
Throughout the interview, Kristy’s passion for her work is palpable. Her multifaceted role at Funds2Orgs allows her to inspire others and drive positive change through innovative fundraising strategies. By emphasizing collaboration and community consciousness, Kristy encapsulates the essence of what makes sustainable fundraising not only necessary but achievable.
As the episode comes to a close, Monica and Kristy share excitement for the potential impact that community-driven initiatives can have on our environment and society, underscoring that change is indeed possible when we come together with intention.
Tune in to this enlightening episode to learn how your organization can embrace sustainability while effectively fundraising.
You can make your community more sustainable. Planet Aid offers solutions including:
Finding your closest yellow donation bin
Joining Planet Aid’s School Program
Hosting your own yellow bin
Click on one of the links above to start your sustainability journey.